A large collection of local gourmet and special products!

Held "Hokkaido Highway Show Area® 2023 in Mt. Usu Service Area"

Date: September 16th (Sat) and 17th (Sun), 2023 Location: Hokkaido Expressway, In-bound

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Press Release Hokkaido office
Held "Hokkaido Highway Show Area® 2023 in Mt. Usu Service Area"

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August 10, 5th year of Reiwa
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

　NEXCO東日本北海道支社（札幌市厚別区）は、「北海道ハイウェイ　Show Area® 2023 in　有珠山SA」を、9月16日（土）・17日（日）10:00～16:00（17日は15:00まで）にE5道央自動車道（道央道）有珠山サービスエリア（SA）（上り線・函館方面）で開催します。
　会場では、室蘭市の「室蘭やきとり」、むかわ町の「むかわ和牛」といったご当地グルメや特産品の販売など、11団体が地域の魅力を発信します。地域のお土産が当たる抽選会のほか、イベントブースまたはSAの売店で税込500円以上お買い上げのお客さまは、「お菓子すくい」に挑戦できます。
　「北海道ハイウェイ Show Area®」は、休憩施設から地域の魅力を発信するイベントです。北海道内の観光促進の一環として、平成25年（2013年）から毎年開催し、多くのお客さまにご来場いただいています。

State of 2022 conduct

Event content

(1) Regional promotion, sales of local gourmet and special products using local ingredients

○Muroran City (Isehiro)

Photo of sale of Muroran specialty "Muroran Yakitori" using "pork" and "onion" — Sale of Muroran specialty "Muroran Yakitori" using "pork" and "onion"

○Mukawa Tourism Association

"Mukawa Wagyu Beef Hamburger" using Mukawa Wagyu beef, sales of beef skewers, etc. — Sales of “Mukawa Wagyu Beef Hamburger” using Mukawa Wagyu beef, beef skewers, etc.

○ Noboribetsu International Tourism and Convention Association

Noboribetsu City Local Gourmet "Enma Yakisoba" Demonstration Photo — Noboribetsu City Local Gourmet "Enma Yakisoba" Demonstration Sales

○ Hidaka Promotion Bureau

Photos of Nibutani's Ainu culture, tourism promotion in Hidaka, and hands-on experience of assembling pendants with Ainu patterns — Ainu culture in Nibutani, tourism promotion in Hidaka area, experience of assembling pendants with Ainu patterns

○ Atsuma Town (Travata Spice)

Photo of sale of additive-free curry and potato fries using Atsuma-cho's "Inka no Awakening" — Sale of additive-free curry and potato fries using Atsuma-cho's "Inka no Mezame"

○ Hakodate/Esashi Expressway “Kikonai/Esashi” Maintenance Promotion Council

Pictures of Setana-cho and Imakane-cho regional PR — Regional PR for Setana Town and Imakane Town

○ Sobetsu Town (Sobetsu Fresh Plaza)

Image image of sales of processed apples, vegetables and fruits produced in Sobetsu Town, such as tomatoes and corn — Selling vegetables and fruits produced in Sobetsu, processed apples, etc., such as tomatoes and corn

○ Abira Town (Japan Foods Service)

Photo of sales of tacos using the specialty rape blossoms — Sale of tacos using the specialty rape blossoms

○ Noboribetsu City

Introduction of tourist information, photos of goods gifts — Tourist information introduction, gift goods

○Date City (Social Welfare Organization Taiyo no Sono)

In addition to log-grown dried shiitake mushrooms and dried cloud ear mushrooms, handmade products are on sale. — In addition to log-grown dried shiitake mushrooms and dried cloud ear mushrooms, we also sell hand-made products.

○ Iburi General Promotion Bureau

Sale of prizes to support smoked Ainu and Upopoi Hands-on experience of making bag with Ainu pattern, image of exhibition of FCV (hydrogen-fueled electric vehicle) — Iburi Ainu and Upopoy support prize sales
16th: Ecoloikoro / Souvenir House Ikoro
17th: NPO Tetsupro Volta Workshop

Hands-on experience of making bags with Ainu patterns, display of FCV (hydrogen-fueled electric vehicle)

Exhibiting organizations are subject to change.
Alcoholic beverages are not sold at the venue.

(2) Present plan for visitors

　イベント開催中、両日先着100名限定で風船をプレゼントします。また、有珠山SA（上り線・函館方面）のショップやイベントブースで税込500円以上のお買い物をされたお客さまが参加できる「お菓子すくい」の参加券を配布します。お菓子がなくなり次第終了となりますのでご了承ください。
　NEXCO東日本の取り組みである北海道スマホスタンプラリーや、ハイウェイShowAreaへの出展団体に関するクイズに答えると出展団体にまつわる賞品が当たるお楽しみ抽選会も行いますので、ぜひお立ち寄りください。

(3) Cooperation with Hokkaido

　「北海道ハイウェイ　Show Area® 2023」は、平成27年（2015年）に締結した包括連携協定に基づき、北海道と連携して実施しています。
　有珠山SA会場は、北海道胆振総合振興局との共同開催です。会場では、胆振総合振興局のキャラクター「いぶりONE-Jr.」も登場するほか、観光情報案内や胆振東部復興支援パネル展、パンフレットの配布も実施します。
　NEXCO東日本は、今後もサービスエリア・パーキングエリアを「地域のショーウィンドウ」と位置づけ、地域と連携しながら道内各地の魅力的な観光資源を積極的にPRし、地域振興に貢献する取り組みを展開していきます。

The NEXCO EAST Group positions the period from 2021 to 2025 as ``a period to contribute to the achievement of the SDGs and transform toward a new future society'' and is engaged in various initiatives.
We believe that the implementation of the "Hokkaido Highway Show Area" this time will contribute to SDGs 8 and 17 as business activities that promote sustainable tourism and revitalize local communities.

NEXCO EAST Hokkaido Regional Head Office is a collaborative project between Hokkaido and the Hokkaido Tourism Promotion Organization with the aim of supporting the tourism industry in various parts of Hokkaido that was hit by the Large of the new coronavirus infection and recovering tourism demand. I am participating in a certain "HOKKAIDO LOVE! Project".

As a collaboration between "HOKKAI DO LOVE!" And NEXCO EAST, we have colored our corporate color, NEXCO Green. Based on the philosophy of this project, we will make efforts to enliven the tourism of our beloved Hokkaido.

Image image of Adventure Travel World Summit Hokkaido and Japan

NEXCO EAST supports "Adventure Travel World Summit Hokkaido/Japan".

Image link (external link) to download page of Adobe Acrobat Reader

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