"Dora Toku" campaign will be launched!
～Drive for a Expressway and get a little happy～
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- Press Release Tohoku office
- "Dora Toku" campaign will be launched!
April 13, 2010
East Nippon Expressway Co., Ltd.
Tohoku Regional Head Office
NEXCO EAST Tohoku Regional Head Office Office (Aoba Ward, Sendai City, Regional Head Office President: Mikio Kashima) is planning a tie-up campaign with the local people as "Dora Toku".
"Doratoku" offers customers who use the Expressway discounts on local hot springs, food, accommodations, and presents so that they can enjoy the drive at an affordable price and the charm of the region. This is a campaign to promote the rediscovery of the project together with local residents.
NEXCO EAST Tohoku Regional Head Office will continue to collaborate with the local community in the future and make Expressway more attractive to the local community. We will promote it.
Please enjoy "Dora Toku", which is full of charm and regional charm.
1 What is Dora Toku?
"Doratoku" is a collective term for services provided by NEXCO EAST Tohoku Branch for the local community to enjoy the drive to customers who use expressways.
2 "Dora Toku" implementation plan
First "Highway Akita Prefecture North Area One Day Hot Spring Heaven Service Campaign 2010" (announced separately)
As shown in the table below, the second and subsequent editions will continue to be held in Tohoku regions!
| Campaign name | area | Content | start plans |
|---|---|---|---|
| Highway Iwate Yu Tour Service Campaign | Iwate prefecture | Discount on bathing fees at hot spring facilities and stamp rally | April |
| Koarashiyama/Kuroishi Onsenkyo ETC limited highway service campaign | Aomori Prefecture Kuroishi area | Accommodation, day-trip bathing, discounts for tourist facilities and stamp rally | April |
| ETC Active Drive Chance | Fukushima prefecture | Discount on fruits, accommodation, etc. and stamp rally | June |
| Akita is good stamp rally | Akita prefecture | Discount on tourist facilities and stamp rally | July |
| Let's go to Okunakayama Kogen ski resort using the Expressway | Iwate Prefecture Ichinohe | Lift tickets, rental sets, day-trip bathing discounts, etc. | Dec |
- In addition to the above, we are considering new projects in various parts of Tohoku!
