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NEXCO EAST Tohoku Regional Head Office has named its initiative to discover and widely promote attractive tourist resources, with the aim of improving the vitality of the entire Tohoku region (the six prefectures) and revitalizing inter-regional exchange, as "Highway People and Towns Network."
"Michinoko Happy-kun," the mascot character created to further develop the activities of "Highway People Town Network," is actively participating in events throughout the Tohoku region.
Click here for an introduction to "Michinoko Happy-kun"
Highway Festa Tohoku
"Highway Festa Tohoku" gathers the tastes, entertainments, tourism and crafts of the six prefectures of Tohoku in one place so that customers can rediscover the lively charm of the Tohoku region and improve the vitality of the region. , It is an event held with the aim of stimulating tourism motivation and activating exchanges between regions.
For more information, Special website
Haiseijin-gai online radio broadcasting
A program that connects people and towns in the Tohoku region with Expressway deliver festival and event information from each region every week. Of course, there are many topics on the Expressway. Please listen in each scene such as driving or home.