Hokkaido Nippon-Ham Fighters Support Campaign
"I came on Expressway" towel giveaway and more

~ NEXCO EAST Hokkaido Regional Head Office supports the Hokkaido Nippon-Ham Fighters. ~

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  • Hokkaido Nippon-Ham Fighters Support Campaign: "We Came by Expressway" Towel Giveaway and More

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HOKKAIDO LOVE! logo image image 1

July 10, 2020
East Nippon Expressway Co., Ltd.
Hokkaido Regional Head Office

Image of the Hokkaido Nippon-Ham Fighters and NEXCO EAST logo

Based on a partnership agreement with Hokkaido Nippon-Ham Fighters Co., Ltd. (hereinafter referred to as "Hokkaido Nippon-Ham Fighters"), NEXCO EAST Hokkaido Regional Head Office (Atsubetsu-ku, Sapporo City) will be conducting a campaign to support the Hokkaido Nippon-Ham Fighters together with the local community.

At upcoming events, we will be giving away limited edition "We Came on Expressway" towels, created in collaboration with the Hokkaido Nippon-Ham Fighters.
In addition, in preparation for "WE LOVE HOKKAIDO & FIGHTERS" starting on Saturday, July 26th and "Best Way for You. NEXCO EAST SPECIAL DAY" being held on Monday, September 22nd, which we are supporting, we will be setting up photo spots where you can become a Fighters player, and local staff at toll booths and parking areas will be wearing "WE LOVE HOKKAIDO & FIGHTERS" uniforms to support the Hokkaido Nippon-Ham Fighters together with local customers.

Based on the partnership agreement with the Hokkaido Nippon-Ham Fighters, a campaign will be held to support the Hokkaido Nippon-Ham Fighters together with the local community.

support campaign

1. "I came by Expressway" towel giveaway

"I came on Expressway" towel giveaway image

Let's raise our towels and cheer together at Escon Field Hokkaido.
Here are four chances to win the "I Came on Expressway" towel:

  1. After registering for the "Hokkaido Smartphone Stamp Rally 2025", you can collect event-exclusive stamps at the "Hokkaido Highway Show Area® 2025" and enter a lottery.
    At the Hokkaido Highway Show Area®, which is being held by our company to promote food and tourism in various parts of Hokkaido, those who collect the event-limited stamp for the Hokkaido Smartphone Stamp Rally 2025 will be entered into a lottery to win a towel. 100 people will be selected each day.

    "Hokkaido Highway Show Area®" Dates and Locations
    • July 12th (Sat) 10:00-16:00,
      13th (Sun) 10:00-15:00
      Prefectural Park Funka Bay Panorama Park
    • July 21st (Monday/Holiday) 11:00-17:00
      Sunagawa Highway Oasis
  2. "WE LOVE HOKKAIDO & FIGHTERS" Series Check-in Challenge Giveaway
    Date: Saturday, July 26 vs. Chiba Lotte Marines
    This gift will be given to 100 people who take part in the Hokkaido Ballpark F Village official app check-in challenge.
    • Winners can collect their prizes at the Center Glass Wall NEXCO EAST booth.
  3. A gift will be given to the first 50 customers who make a purchase at the Watatsu Parking Area (PA).
    Period: July 26th (Sat) - August 17th (Sun)
    During the period, we will give a gift to customers who purchase 7,000 yen or more including tax at the Do-O Expressway (Do-o Expressway). Please present the receipts for the day (multiple receipts can be combined, both inbound and outbound lanes can be combined) to the concierge at the Watatsu PA Information Center. This offer will end once the planned quantity has been sold out.
    The information will be announced on  NEXCO EAST Hokkaido Regional Head Office official website.
  4. "Best Way for You. NEXCO EAST SPECIAL DAY" Check-in Challenge Giveaway
    Date: Monday, September 22nd vs. Chiba Lotte Marines
    This gift will be given to 500 people who take part in the Hokkaido Ballpark F Village official app check-in challenge.

2. "Become a Fighters player!" Take a photo with the face-in panel

"Become a Fighters player!" Take a photo with a face-in panel

We will set up face-in photo spots where you can become a Hokkaido Nippon-Ham Fighters player as scheduled below.

Installation period and location

  • July 12th (Sat) - 13th (Sun)
    Prefectural Park Funka Bay Panorama Park
  • July 21st (Monday/Holiday)
    Sunagawa Highway Oasis
  • July 22nd (Tuesday) to September 21st (Sunday)
    Watatsu Parking Area (In-bound)
  • Monday, September 22
    Escon Field HOKKAIDO
    "The Best Way for You. NEXCO EAST SPECIAL DAY" at our booth

3. Staff will be wearing "WE LOVE HOKKAIDO & FIGHTERS" uniforms

Starting Monday, July 14th, staff at the Kitahiroshima toll gate on the Do-o Expressway and at the Watatsu PA (both inbound and outbound lanes) on the Do-o Expressway will be wearing uniforms from the "WE LOVE HOKKAIDO & FIGHTERS" series, and NEXCO EAST Group will come together to give their all in supporting the Hokkaido Nippon-Ham Fighters.

"WE LOVE HOKKAIDO & FIGHTERS" uniform logo image
"WE LOVE HOKKAIDO & FIGHTERS" uniform image

[NEXCO EAST Hokkaido Regional Head Office Drive Tourism Promotion Initiative]
We are taking various measures to further promote driving tourism in Hokkaido.

  • HOKKAIDO LOVE! Michitoku Free Pass (on sale now)
    We sell discount plans that allow unlimited use of Expressway for a fixed price.
  • Hokkaido Smartphone Stamp Rally (currently underway)
    We are running a campaign where participants visit stamp collection spots around the country, collect stamps, and submit their entry.
  • Hokkaido Driving Guide
    We will publish a tourist information magazine featuring restaurants and other recommended spots.
    (Spring/Summer edition: published in late April; Autumn/Winter edition: scheduled to be published in early October)
  • Hokkaido Highway Show Area
    Events will be held at Expressway service areas and parking areas as show windows for the region, promoting the appeal of local food and tourism. (Watatsu PA: June 21 (Sat) and 22 (Sun), Funka Bay Panorama Park: July 12 (Sat) and 13 (Sun), Sunagawa Highway Oasis: July 21 (Mon, holiday))

NEXCO EAST Group is taking on various initiatives to contribute to the achievement of the SDGs and bring about change for a new future society.
We believe that the conclusion of this "partnership agreement" will lead to activities that will revitalize the local community and promote sports and tourism, and will contribute to SDGs goals 3, 8, 11, and 17.

Images of the SUSTAINABLE DEVELOPMENT GOALS logo and the logos for SDGs goals 3, 8, 11, and 17
HOKKAIDO LOVE! logo image 2

NEXCO EAST Hokkaido Regional Head Office is participating in the "HOKKAIDO LOVE! Project," a collaborative project between Hokkaido and the Hokkaido Tourism Organization, a public interest incorporated association, with the aim of supporting the tourism industry in various parts of Hokkaido.

As a collaboration between "NEXCO EAST NEXCO!" Based on the philosophy of this project, we will make efforts to boost tourism in our beloved Hokkaido.

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